The Impact of Artificial Intelligence on the Development of 3D Character Design in Video Games: Between Creative Freedom and Intellectual Property Rights

Document Type : Original Article

Author

Faculty of Applied Arts, Helwan University

Abstract

The booming video game industry, fueled by technological leaps and a surge in production, places immense value on character design. As games strive for hyper-realistic visuals to captivate audiences, traditional character creation methods have become increasingly time-consuming. This is where Artificial Intelligence (AI) steps in, offering the potential to generate high-quality designs in a fraction of the time.

This research explores the concept of AI and its applications in character design. It delves into how Artificial Intelligence can be used to brainstorm ideas and even generate designs based on simple text descriptions provided to AI models.

However, the research acknowledges the limitations faced by designers using Artificial Intelligence tools. These limitations can be technical, such as achieving the desired design form, or ethical, such as ensuring the generated designs don't infringe on existing intellectual property.

The practical aspect of the research focuses on testing the possibility of creating characters using Artificial Intelligence models without violating intellectual property rights. This is achieved by experimenting with multiple Artificial Intelligence applications to generate initial designs that are then refined by the designer to achieve the final vision.

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