The Impact of Artificial Intelligence on the Development of 3D Character Design in Video Games: Between Creative Freedom and Intellectual Property Rights”

Document Type : Original Article

Authors

Faculty of Applied Arts, Helwan University

Abstract

Animation plays a significant role in shaping the cultures of individuals and societies, and its popularity is growing day by day. Audiences of this art form often form strong attachments to the characters and heroes of these works. Therefore, animation creators take great care in designing unique characters that leave a lasting impression on their viewers.

This research explores the extent to which traditional sculpting techniques can maintain their role and prominence in the character design process for animation in the face of rapid technological advancements and modern design tools such as digital sculpting and 3D printing.

The research traces the role of sculptural maquettes for animated characters from their inception and evolution from mere guides for the production team to integral components of the character design development process, the research further delves into the role of sculptures in the character design process for animated films by examining the work of renowned sculptors in the field, It emphasizes the significance of designing and utilizing these sculptures throughout the production and entertainment marketing processes, opening up new markets with substantial economic impact.

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