Utilizing artificial intelligence in augmenting creativity in advertising for Egyptian heritage

The digital age is witnessing radical transformations in the advertising industry, as artificial intelligence (AI) has become a powerful tool to enhance creativity and improve the effectiveness of advertising campaigns. Designers are taking advantage of AI to create innovative advertising designs at a lower cost and with higher efficiency, taking advantage of the speed and effectiveness provided by these advanced technologies. The field of advertising is distinguished by its heavy reliance on creativity, which requires a combination of creative and technical skills. Artificial intelligence has cognitive capabilities that mimic human thinking, which raises the question of its impact on enhancing creative thinking to advertise ancient Egyptian heritage. This research aims to study the role of artificial intelligence in developing creativity in advertisements aimed at promoting ancient Egyptian heritage. The research is based on the inductive approach to collect and analyze data on the concepts of artificial intelligence and creative thinking in advertising, in addition to a mixed research methodology (qualitative and quantitative), case studies of successful advertising campaigns that used artificial intelligence to highlight cultural heritage were analyzed. Studies indicate that the use of artificial intelligence in advertising has improved the efficiency of advertising campaigns by up to 35% compared to traditional methods (Smith & Taylor, 2021), with a significant increase in audience interaction, as tools such as big data analysis and machine learning contribute to customizing advertisements more accurately according to the interests of the target audience, which enhances the effectiveness of advertising messages.